API archive entry · source-reported
Marketing API
The Marketing API offers two platforms that sellers can use to promote and advertise their products: Promoted Listings is an eBay ad service that lets sellers set up ad campaigns for the products they want to promote. eBay displays the ads in search results and in other marketing modules as SPONSORED listings. If an item in a Promoted Listings campaign sells, the seller is assessed a Promoted Listings fee, which is a seller-specified percentage applied to the sales price. For complete details, refer to the Promoted Listings playbook . Promotions Manager gives sellers a way to offer discounts on specific items as a way to attract buyers to their inventory. Sellers can set up discounts (such as "20% off" and other types of offers) on specific items or on an entire customer order. To further attract buyers, eBay prominently displays promotion teasers throughout buyer flows. For complete details, see Promotions Manager . Marketing reports , on both the Promoted Listings and Promotions Manager platforms, give sellers information that shows the effectiveness of their marketing strategies. The data gives sellers the ability to review and fine tune their marketing efforts. Important! Selle
Plan the first integration safely
The access fields below come from the connected directory. Their likely implementation impact is explained without assuming provider-specific behavior.
Authentication
OAuth is reported. Confirm flows, scopes, consent, token lifetime, and refresh rules.
Transport
HTTPS is not confirmed. Do not send credentials or production data until secure transport is verified.
Browser access
CORS is unknown. Treat direct browser access as unconfirmed and test before choosing a client-only architecture.
First-request sequence
- Identify the current base URL, version, and endpoint for the use case.
- Confirm how credentials are issued and where they may be stored.
- Test success, invalid input, throttling, unavailable data, and timeouts.
- Record response fields, pagination, caching, and error shapes.
- Add monitoring, retries with backoff, and an appropriate fallback.
Questions to resolve before production
Pricing and quotas
Confirm current plans, free-tier limits, overages, and request ceilings.
Endpoint coverage
Check that the operations and response fields match the intended workload.
Reliability
Look for uptime history, a status page, support routes, and service commitments.
Data and privacy
Review retention, licensing, regional processing, and compliance requirements.
Versioning
Confirm the active version, change policy, deprecation window, and migration guidance.
Developer experience
Validate SDKs, examples, error formats, pagination, and test environments.
Source reference
This page separates source-reported facts from questions that need live provider verification.